So, you’ve finally decided that you want to try your hand at product packaging. Your first concern may be whether you should go it alone or hire a company. If you have a good idea about how you want your product packaged, the first thing to do is find a good printer, one who can create the type of product packaging you are after. The Internet is the easiest way to look up local printing companies in your area. You can also contact them on the phone to see what their rates and packages are like.
Once you’ve chosen a company, they’ll need a little bit of information from you. Usually this will include a photo of your finished product, as well as a description and perhaps a few printing samples to give you an idea of the pricing for your project. Most printing companies have online ordering options, so you can place your order and not even have to leave your house. Of course, some companies do still require you to pick up your materials and ship them to them. If this is the case, make sure you know how long you’re going to be out of town when your package arrives.
Some of the newer product design software makes it easy to create product packaging from scratch using already created designs or templates. This is especially helpful if you’re new to designing packaging, since it cuts down on your time by allowing you to browse through hundreds of different options right from your desk. Of course, if you’re really new to this, or just haven’t got around to it yet, there’s no harm in hiring a local printing company. After all, you’ll get the job done quickly, and in many cases you can get it done for less than you’d expect.
As you are thinking about how do I design my product packaging, also think about how you intend to market your new product. Are you going to create your own website, or do you want to hire a company who can create one for you? Either way, you need to get a clear plan of attack. Do you want to create an awareness about your product using only traditional marketing methods, like TV, radio, commercials, or brochures? Or do you want to go the other direction, and create a whole new product offering using only online marketing techniques?
Once you have a good idea of what direction you want to take, you should also consider how your finished product will be seen once it arrives at your customer. Do you want a sleek, simple box that sits neatly on a shelf, or do you want to use more creative methods like custom fine-toothed comb and embossed envelope paper? What about cardboard boxes or bubble envelopes? Will people put these in their drawers to hold presents, or will they display them proudly on their shelves?
So how do I design my product packaging? It really comes down to a few simple strategies. When you know your product well, you’ll be able to think of a few ways to get your message across. You may even find that you can reduce the overall clutter and stress that come with your product’s shipping. Remember that simplicity is key!